Exquisite Craftsmanship | Creation

The Birth of the BASS Woodworking Workshop

During the 1920s and 1930s, Europe was in the golden age of the Art Deco movement. Mr. Gabriel Bass, a carpenter from Basel, Switzerland, ran a woodworking workshop with his family, making furniture for families in nearby towns and villages. Thanks to his superb craftsmanship and meticulous workmanship, he was very popular locally.

Innovative Spirit | Standing Tall in the World

Bass's Innovative Genes Begin To Emerge

Inspired by European decorative art trends, Mr. Gabriel Bass devoted himself to research and bold innovation, drawing on traditional woodworking techniques to blend materials such as metal, leather, and linen, complemented by exquisite decorative lines, in the design and manufacture of products. This approach has resulted in the creation of iconic, classic, beautiful, and practical furniture and decorative items.

Design Style | Hair Regrowth

BASS Independent Style Formation

Through continuous exploration and evolution, Bass products have gradually developed a style known as “innovative minimalism.” This style respects functionality and order, conveying a unique aura of “understated luxury” through “simple design, high-end materials, subtle color schemes, material combinations, and exquisite craftsmanship.” At the time, this became a deeply influential trend in home furnishings. Bass products adhere to the principle of crafting each piece with the same meticulous attention to detail, elegance, and precision as an artwork, a philosophy that continues to influence the brand to this day.

Natural Beauty | Prosperity

BASS is all the rage in high-end households.

In the 1950s, the industrialization process gave rise to modern furniture. Distinguishing itself from the uniform style of industrial production, Bass advocates the concept of “one-of-a-kind, naturally inspired home furnishings,” eschewing elaborate decorations and upholding the classic design philosophy of “simplicity and elegance” alongside premium materials. In manufacturing, Bass preserves the raw form, texture, color, and tactile quality of materials, and through its exceptional quality on par with bespoke craftsmanship, Bass has earned widespread acclaim, establishing itself as the go-to choice for high-end custom home furnishings.

The Art of Precision Craftsmanship | Slow Movement

BASS is gradually becoming a niche choice.

In the 1960s, with increasing industrialization and innovations in materials, modern-style home furnishings characterized by clean lines, simple craftsmanship, and environmentally friendly materials gradually entered high-end households. Bass home furnishings, which adhere to classic designs, meticulous craftsmanship, and slow production speeds, gradually became a niche choice for high-end households.

Dust-Covered Genes | Awakening

BASS Culture Rediscovered

The evolution of the times has caused the skills of craftsmen to be overshadowed by industrialization, but the excellent genes that have been accumulated over the years have become increasingly prominent. Bass Products' unique design style of “form is structure, mixed materials, and the ultimate fusion of aesthetics and functionality” is still infinitely brilliant today. The team dedicated to discovering brands and products with excellent genes around the world—Alex Studio—was able to discover Bass through the descendants of Gabriel Bass.

Changing Demands | Silence

BASS fades from the public eye

In the 1970s, with the widespread adoption of industrialized production in the home furnishings manufacturing industry, the rapid evolution of home decor styles, and the constant updating of consumer demands, Bass—which had been dedicated to achieving the ultimate fusion of aesthetics, functionality, and quality in its products—gradually lost its competitive edge in the high-end market due to constraints related to production scale, efficient management, and traditional sales models. As a result, it gradually faded from the radar of high-end households.

Reorganization and Rebirth | Setting Out

BASISTEM Gene Integration

The process ofindustrialization gave rise to modern furniture in the 1950s.Different from the uniform style of industrialized production, BASS advocatesthe concept of a natural family with unique characteristics.lt rejects complicateddecorations and continues the classic design and high-end materials ofexquisite simplicity, In the manufacturing process, it retains the original shape.texture, color, and texture of the material, winning praise with its excellentquality at the level of private customization and becoming a top choice for highend family customization.

BASISTEM丨Launched in style

BASISTEM Storage System

AMUK Brand Management Co., Ltd. in the UK is launching the repositioned BASISTEM brand to the market, adhering to the brand philosophy of “design elegance, natural beauty, and exquisite craftsmanship.” Through exceptional creativity, carefully selected materials, custom-level quality, and a balance of artistic and practical functionality, the brand aims to create an unparalleled whole-house storage solution, offering users practical and timeless products that harmoniously blend nature and home.